Below is a video that summarises my typical target audience for my magazine.
As a part of the research I conducted, I had to look into a range of target audiences and social classes in order to discover which segment would be best suitable for my magazine. I also had to interview some potential target audiences to decide what categories they fall into. This was necessary as it assisted me in making my magazine successfully attract my desired audience through magazine features and design elements, without enough knowledge of my target audience I wouldn’t therefore know what features attract them. This research was divided up into two sections; primary and secondary.
My secondary research consisted of the UK Tribes. UK Tribes is a project authorised by Channel 4, which “takes you to the heart of Britain”. Their information was received through research mainly based of surveying young people about their lives, media, aspirations and brand preferences.
Their research methods consisted of:
Qualitative techniques:
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Desk research
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Depth Interviews
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Expert interviews with marketers, media, event promoters, DJs, fanzine editors etc
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Video and picture diaries
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SMS-derived insight
Quantitative techniques:
An online survey called Find Your Tribe that was disseminated through relevant blogs and online media. The payoff for young people was in the fun and talk value of having your tribal identity defined; the benefit for Channel 4 was in gathering data on youth preferences across over 250 brands and media, plus on lifestyle attitudes and habits.
Find Your Tribe version one ran in 2006, gathering data from over 50,000 respondents. Version two ran in August 2008, with the response count at 38,000 and rising. Version three goes live later in 2013.
source: http://www.uktribes.com/about
I to used these research methods (Primary and secondry) and divided my resuts into quantitative and qualitative. Both of these are significant as quantitative research provides me only with the statistics and numerical data whilst qualitative research provides me with reasoning.
My primary research included giving out questionnaires to potential target audiences and finind out things about them that asisted me in making my magazine. For my secondary research I looked into the UK Tribes website and screwtinised the different categories that youth audiences were divided up into, through this research I carried out I was able to construct an audience profile that consisted of the age range, buying habits, music tastes and things they do in they spare time.
Who would be the audience for your media product?
Question 4:
Click here to find mout more about the various tribes existing in UK that I have researched into.
