NATALIE ADEYINKA

Target audience reasearch is an important part of production planning because it will enable me to attract the correct demorgraphic, by designing the magazine with features that were commonly liked by my target audience. it will also give me an idead of what to include and what not to include in my magazine, and design? plan the magazine based on the needs and wants of the demorgraphic.

 

 

 

 

 

 

 

 

 

Target Audience: UK Tribes Reseach

Alternative Tribes- people part of this tribe are passionate about music, live music, undependent record shops and grass roots challenge. they like music with authenticity and being 'real'. most of the time the tribe members buy the merchandise and albums to support their favourite artists, theyll also go to their gigs and tours. Alternative Tribes are driven by the need set themselves apart from the mainstream. From candy-hued hair to sleeve tattoos and multiple piercings, they’re determined to be different – but do it together. They include:

• Ghetto Tribes- this tribe is realy into fashion and are into a mixture of goth and urban street wear.

• Fan Girls- they are one of the most popular and noticeable tribes of UK youth culture. they are united by their love for music and musicians. their ages begin from 13 year and above. it is known thet theyre a powerful group of people on social media, and spend a huge about of money on merchandise and experiences. 

• Young Alts – the entry level Alternatives that simply want to set themselves apart from the Mainstream by looking alternative, listening to alternative music, having alternative views… Even if they are Mainstream in every other sense!

• The Geeks- After leaving the map in 2012 and re-joining as Misfit/Nerds, being Geeky is cool and incredibly normal for Tribes today – indeed, everyone has a bit of Geek in them. Knowledge is cool for the Tribes today – they want to be informed and have knowledge to share, and the monumental rise of Young Adult Literature and shows like The Big Bang Theory and Brian Cox have brought the Geeks to the fore – and paved the way for smaller, more extreme Tribes like the Cosplayers.

 

The Urban segment-is intrinsically linked to inner city living – young people living in busy multicultural hubs, with rich and varied influences, where wealth and poverty sit side by side – and with access to the latest sounds, clubs and fashion. Urban Tribes are strongly influenced by what they see and experience in their immediate environment – many cite family, church and the local community as huge influences. Being part of the ‘local’ scene is key – there’s enthusiasm for supporting grass roots talent and local movements, and many Urbans identify themselves with a specific area in the city – such the grime duo Newham Generals or gangs across big cities.

Urbans are best known for music from r’n’b, grime, UK bass and funky to old school jungle and rap. Members are proactive in their search for new sounds, getting behind new releases, picking up digital mix tapes and sharing them with their social networks. Urban Tribes play a hugely important role in dictating the artists that break through to the mainstream – just ask Tinchy Stryder!

Fashion-wise, street wear rules – from classic sports brands to independent urban labels, such as King Apparel. Drawing inspiration from US street fashion, these Tribes were among the first to adopt the baseball jacket and snap back combo – a look now adopted by Leading Edge Tribes aplenty.

• Get Paid Crew - are highly aspirational, driven by money and being their own boss.

 

 

 

 

 

 

• Stylers- Still representing status and style, it’s about partying, looking good and staying ahead of cool.

 

 

 

 

 

 

 

• Trackies- Trackies are laid back enthusiasts motivated by the need to chill, whether that’s gaming, watching films or listening to music.

 

 

 

 

 

• Wasteman -Rebelellious, loud and little bit dodgy.